Proposal Essay Example | Topics and Well Written Essays - 2000 words - 9

Proposal - Essay Example CA Technologies is based in New York, and it offers services and products in the technological field. The firm creates software systems that run in cloud computing environments, distributed computers, virtual machines and mainframe. The marketing plan is important because it will enable CA Technologies to identify its weaknesses and strengths through an external and internal analysis of market opportunities. The plan will also help the firm to analyze its services and products using a customer’s view-point. I present this proposal as a three phase program. The first phase involves the identification of the marketing problems. The second phase, which is the main phase, is the development of a marketing plan and the third phase is the implementation of the plan. CA Technologies faces challenges in achieving its organizational objectives because of the problems it faces in marketing. The marketing plan will be created through collaboration with the management of the firm, and the use of qualitative and quantitative research methods. I will use qualitative research methods to gain information and insights from peer reviewed books and journals. Quantitative study approaches will be used to collect information and insights from professionals in the marketing field. The project will require four months from May to August 2014. I would like to request a grant of $10,000 in order to initiate a three phase program for CA Technology’s marketing plan. The project is expected to be completed in four months starting from May 2014 to August 2014. The first two phases of the project have been divided into four areas of focus. The last phase, phase three, has two areas of focus. The initial phase is concerned with the identification of the marketing challenges facing CA Technologies. The second phase is the development of the marketing plan. This is the most important phase of the project. During this phase, I will collaborate with the management of the firm and