A Single Advertisement - 1437 Words

A single advertisement can have hundreds of effects on mankind every day without anybody noticing. It gives the indication that life is not whole until the one last item is acquired. Then one will be considered cool and accepted in today’s society. Many believe once they hit their â€Å"mid-life crisis.† The mid-life crisis hits around age 35 to 40 when men realize they are not fitting in as much as he once did. Men’s lives have significantly changed and now he has money to buy things he was not able to before. Because his financial status is finally in the black, he is able to pick up his head from the computer desk and look around. Things making men look more â€Å"stylish† and â€Å"hip† in today’s society. Advertisers seem to hit this hard. They use cynicism to make the men going through their crisis believe if they get the object of their desire, they will be the coolest guy on the block. This advertisement portrays the type of man that every man wants to be as well as the type of woman every man wants to be with; really hitting the mid-life crisis bone hard. He’s a middle aged man that obviously has stayed in shape his whole life. Most middle-aged men are married with kids and a little gut hanging over their belt. When the men reading this ad see a man like David Beckham, they start questioning if they look like that to other women. In the process, the ad actually gives an unintended effect to destroy self-esteem. When the advertisement hurts that self-esteem, men tend to buy whatShow MoreRelatedTechnology And Social Media Of Our Generation1663 Words   |  7 Pagespush on what you should look like, dress like, be like and most of the time they aren’t even real images due to all its alterations on the original picture. Advertisements and social media of our generation are the true reasonings behind many young women’s insecurities and down falls due to the larger institutional powers at play all within a single picture. American Apparel displays a beautiful, tall and skinny model in the windows of their store front to portray to the young females of our generationRead MoreIntroduction.The Concept Of Integrated Marketing Communication1708 Words   |  7 Pagesis critical in the promotion, advertisement and brand building of goods and services at the marketing arena. The merging of promotional tools and use of lined communication approach is essential to the success of every sales and marketing companies. The chief aim is to excite and lure the customers to buy one s goods (Bruce and Peters, 2012). The strategy also assists in meeting the current stiff competition on the global markets. The traditional form of advertisement is also worth credit. HoweverRead MorePersonal Statement For Drive Wild939 Words   |  4 Pagesthat most electric vehicle advertisements use to persuade the consumers while creating my advertisement. I created â€Å"Drive Wild† with the use of Photoshop. I knew the program would help me achieve my desired look because of the variety of functions it offers over Microsoft Word. I used Photoshop’s capabilities of photo manipulation to integrate multiple images to create my own single image in an attempt to persuade viewers to invest in a Ford Focus Electric. Making the single images seem like they belongedRead MoreDisadvantages Of Mass Media1648 Words   |  7 Pagesinterpreted† ( Garth Massey, 86). Therefore, in order to introduce a product to consumers, the companies often use the media to help them in advertising campaign like commercial and advertisement in print, on television, magazine, or newspaper. The mass media includes films, television program, commercial and advertisement in print or television, popular Blogs, magazine, and newspaper. The piece of mass media that I decided to choose is a TV commercial that is a span of television programming producedRead MoreCreate Mass Print Media Advertisements Essay1461 Words   |  6 Pagesâ€Æ' Royal Society for the Prevention of Cruelty to Animals BSBADV509A – Create mass print media advertisements Assessment Task 1 Client contact information: Address: RSPCA Australia Inc PO Box 265 Deakin West ACT 2600 Australia Phone: 02 6282 8300 Email: rspca@rspca.org.au Project: Mass print media advertisements (newspaper, magazine and outdoor) promoting the RSPCA Adoptapet program Prepared by: Carina Morais 1-Background/ Overview: The Royal Society for the PreventionRead MoreMisleading Advertisement1609 Words   |  7 Pagesunclear with regards to company advertisement campaigns. The legal definition of misleading advertisements is undefined within the current Queensland Legislation, with businesses being unsure with how misleading differs from invitation to treat and puffery. This speech will therefore assess these legal terms, discuss how the punitive damages are inconsistent between cases and portray how the punishments aren’t deterring companies from producing misleading advertisement campaigns. Therefore portrayingRead MoreFemale Celebrities For The Rap Music Industry844 Words   |  4 Pagesquestion their bodies. Diet pills advertisements are seen daily on television and on the internet. There are advertisements of weight loss programs on the buses or are subways. In the spring of this year, an advertisement saying â€Å"Are you beach body ready?† was posted all around the world. Girls st arted to promote body positivity and reword the advertisement. People made the advertisements say â€Å"# Each Body’s Ready† and wrote their negative feedback of the advertisement online. People are starting toRead MoreFemale Celebrities Of The Rap Music Industry844 Words   |  4 Pagesquestion their bodies. Diet pills advertisements are seen daily on television and on the internet. There are advertisements of weight loss programs on the buses or are subways. In the spring of this year, an advertisement saying â€Å"Are you beach body ready?† was posted all around the world. Girls started to promote body positivity and reword the advertisement. People made the advertisements say â€Å"# Each Body’s Ready† and wrote their negative feedback of the advertisement online. People are starting toRead MoreRhetorical Analysis of a Mgm Grand Advertisement1104 Words   |  5 PagesRhetorical Analysis of MGM Grand Advertisement There are many rhetorical tools used in advertising today to grab the readers’ attention. Some of those include, but are not limited to, color, sex, surroundings, and fantasy. All of these tools are used in the advertisement of the MGM Grand that I chose to analyze. MGM Grand has chosen several techniques to help market themselves better to vacationers. It uses visual pictures, inviting colors, and an enticing choice of narrative as its strategyRead MoreA Brief History of the Development of Advertising1461 Words   |  6 Pagesdeveloped advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called quack advertisements became a problem, w hich ushered in the regulation of advertising content

The Color Purple Movie By Steven Spielberg - 1561 Words

The Color Purple movie was directed by Steven Spielberg and released in 1985. This movie is a reenactment of the novel written by Alice Walker. The movie started with a young African American girl named Celie narrating a letter as she wrote to God. She grew up in Georgia in the early 1900s. A shy, timid, scared, and unassertive girl, who lived in a home with a man known to be her father, Alphonso. She was raped and abused by this man. As the movie goes on, she shares that she has two children by her father and he had put them up for adoption. Later on, as a young child, Celie was married off to a man known by the name of Mister. He needed someone to fill the missing void of his wife who had recently died. Her marriage was quite depressing. She had to raise Mister’s children, clean house, and undergo sex with this man. It was a very dominant marriage. She experienced the same abuse here as she did at home with her father. I believe during that time sexism was heavily portrayed. Time had gone by and Celie had gotten older, she became more confident, outspoken, and she overcame adversities. The movie opens with Celie narrating a letter she began to write to God. At the young age of 14, she had already had two children by her father. After her mom died, she took on the responsibility to help care for her siblings, cooking, and keeping up the home that they all lived in. It was until one day, a man came to their home and asked the father, Alphonso, if he could marry Nettie. SheShow MoreRelatedThe Wallpaper Of Purple By Steven Spielberg1426 Words   |  6 PagesThe Sexist Shade of Purple If Jaws was the movie that jumpstarted Steven Spielberg’s career in the film industry, then The Color Purple was the movie that was able to distinguish Steven from any other movie director during the time. All of Spielberg’s movies prior to 1985 were generally movies of either action packed adventure or unnerving horror, but once Steven Spielberg announced that he would be doing a movie based on Alice Walker’s book, The Color of Purple, no one knew what to expect. JumpRead MoreA Brief Look at Steven Spielberg1726 Words   |  7 PagesSteven Allan Spielberg is known worldwide as a screenwriter, producer and one of Americas most successful filmmakers. His 20 highest-grossing films grossed 8.45 billion. He is a three-time winner of the Oscar Award, twice as the best director of the year. Spielberg was born on December 18, 1946 in Cincinnati (Ohio, USA), the son of a Jewish family engineer Arnold Spielberg and professional pianist Leah Adler (nee Posner).The mother had to give up the idea of her career for education of four childrenRead More Steven Spielberg Essay726 Words   |  3 Pages Steven Spielberg nbsp;nbsp;nbsp;nbsp;nbsp;As a kid in Phoenix, Steven Spielberg charged admission to his home movies while his sister sold popcorn. Although Spielberg excelled at making movies he was not a good student. He hated school and was one of the most unathletic students there. His movie making career began at the age of twelve when his father bought a movie camera that Spielberg used all the time. Instead of doing his school work he was using the camera. While he was working withRead MoreThe Color Purple By Alice Walker1540 Words   |  7 PagesThe Color Purple is a great film that focuses on the lives of several African American women who are faced not only with slavery, but with abuse, violence, racism, and cruelty during the early 1900s. In the film, segregation plays an important role, however it does not only address the issue of racial discrimination in the early twentieth century, but also the existing cruelty among the members of some African American families. The movie shows the trials and tribulations that Southern black womenRead MoreThe Color Purple By Alice Walker1049 Words   |  5 PagesAlice Walker s second novel, The Color Purple (1982), is arguably her best known publication to date. The novel follows a young African-American woman named Celie, who is oppressed under a forced marriage with a abusive man named Mr.__. A film adaptation was directed in 1982 by famous Hollywood producer Steven Spielberg. While the book and film have both proved to be successes, there are some subtle and major differences between the two works. There is a difference when trying to describe CelieRead More Steven Spielberg Biography Essay example2581 Words   |  11 PagesSteven Spielberg Biography Steven Spielberg: Revolutionary and Visionary Who would have thought that a brilliant career in filmmaking could have originated with a modest jar of Skippy Peanut Butter smeared on a neighbor’s window in a tiny Cincinnati suburb? One might not think that such an average boyhood prank could evolve a boy into a man who would become the most financially successful film director in history. Well, that is exactly where Leah Spielberg, Steven Spielberg’s motherRead MoreThe Color Purple By Margaret Atwood1873 Words   |  8 PagesThe Color Purple is a 1985 film directed by Steven Spielberg and focuses on the life of Celie, an African American girl brought up around vigorous abuse. At a young age she is married off to her Mister and from then serves him, doing anything to meet his needs and pleasure him. She lives this life of slavery and assault, to one day be reunited with her sister, Nettie, in Africa. A novel in which focuses on similar themes to that of The Color Purple is a 1985 dystopian novel written by Canadian authorRead MoreThe Color Purple by Alice Walker675 Words   |  3 Pagesher lifelong journey towards change. Walkers career as a writer took flight with the publication of her third novel, The Color Purple, in 1982. Set in the early 1900s, the novel portrays the life and struggles of a female African-American experience through the eyes of its narrator, Celie. Celie suffers terrible abuse from her father and later from her husband. The Color Purple is a novel structured through a series of letters. Celie writes about the misery of childhood incest, physical abuse, andRead MoreAn Analysis Of Maya Angelou And Alice Walker927 Words   |  4 Pagesback into drama and theatre arts. She won a role for an international tour called â€Å"Porgy and Bess†, and got to tour to twenty-two countries. In 1972, Maya Angelou became the first African-American woman to have an original screenplay produced as a movie for â€Å"Georgia, Georgia†. She went on to receive many awards and national medals for not only her spoken word, but her also her involvement in the civil rights movement. She pas sed away at her home in North Carolina on May 28, 2014. Alice Walker wasRead MorePrecious Based on the Novel Push by Saphire Analysis1368 Words   |  6 PagesIntracultural Communications Professor Brook Film Analysis on 2009’s â€Å"Precious† Analyzing a dynamic film like the 2009 â€Å"Precious† is difficult. The movie got a lot of praise for the acting and the story that was portrayed but it also got a lot of heat from the race that was portrayed in the movie. African Americans nationwide said the movie made their African American ghettos into a sexually incest ridden, classless society and didn’t properly show any of the positive attributes that come from

Overview of the New Payment Platform-Free-Samples for Students

Question: Discuss about the Overview of the New Payment Platform. Answer: Introduction The New Payment Platform (NPP) is a large industry-grade payment portal being developed by the reserve bank of Australia. This decision was taken by the board to produce an innovative payment system for the country. The platform will be the new national structure for the implementation of a fast, flexible and payment platform in Australia. The New Payment Platform is to go online in the second half of 2017 (Hayashi 2015). The report further discusses about the overview of the New Payment Platform, what cryptography method should be used by the organization to implement the payment portal and save the data from theft and the analysis of the Public Key Infrastructure to support New Payment Platform. Overview of New Payment Platform (NPP) The new payment platform (NPP)? The New Payment Platform is the new infrastructure created for doing payment for the economy of Australia. The evolving trend of being active 24/7 has prompted the creation of this payment portal for consumers, business and the government to make faster and more data rich payment. The site offers real time clearance and settlement of the payment procedures between two or more persons at the same time. The portal can simplify the usage procedure by using addition information like addressing service (Chaaya and Anderson 2017). The New Payment Platform Australia and 13 other financial companies, which even a larger addition of more financial services when the infrastructure is sent online, are developing the platform. It has been found that once the service goes online than most of the Australian banks will be able to do data rich transactions. The outreach will increase gradually as more institutions and organizations will join the platform (Tellez 2017). The first product to be delive red by the NPP will be Osko made by BPAY. The platform will enable the users to send money to anyone connected to the system at any time of the day with the use of a much simpler addressing method like phone numbers or email address. Benefits of the new payment platform (NPP). The most obvious benefits of the New Payment Platform is the immediate transfer of funds from one account to another. Making of large purchase can be done easily as the money can be easily transferred from the account of the buyer to the seller (Tompkins and Olivares 2016). Small everyday sale and purchase can be easily done without much hassle of the use of the check system. The users will be able to use their mobile phones to transfer the funds instantly. Apart from the usage to transfer and receive funds easily, it can also be used to make a revolutionized transfer of authentic information with the money being transferred. The use of ISO 20022 is used to predefine a regulation format for sending and receiving of messages (Lindsay 2015). This benefit will allow the users to do free texting like the memo section of the check they were using before. The additional information is termed as overlays. This changes the way the application can be used by the users. As the messages are ext ensive overlays the banks does not require being the intermediary of the messaging system. Potential risks of the new payment platform (NPP). The officials have not yet disclosed the main potential risks about the New Payment Platform. The report suggest some of the risks that may be associated with any type of online payment portal: Network issues if the users or the organization does not get adequate bandwidth of data transfer then they will not be able to use the system. Hackers threat from the hackers are always there. Cyber-attacks are always occurring in different banking organizations, which are mainly targeted for their money (Guo et al. 2015). Data theft stealing of the information of the clients and the banks connected to the system can cause issues of data theft. The data of such systems are of huge risk if it falls in the wrong hands. Fraud fraud payment mechanism of credit transfer into phantom account will be one of the largest risk the portal can face (Zhiling et al. 2015). Wrong username input: as the system uses a new type of addressing mechanism like phone numbers or email address, the sender can make a mistake in entering the details, which might result in the wrong transfer of the funds. This can be removed by using a one-time password, which would allow the sender to check the details of the transaction before confirming it. Cryptography to be Used in New Payment Platform (NPP) Cryptography is the implementation of data protection process where the data is merged with a security key to produce a new information safe from hacking. After encryption, the data cannot be read easily without knowing the key that was used to perform the encryption (Hing, Kelly and Olivan 2017). The same key needs to be used on the encrypted data to decrypt it and retrieve the original information. The process is used to safeguard the data from the hands of hacker and data thiefs. The encryption procedure has four steps as a whole for the payment portal: Encryption algorithm: The use of Data Encryption Standard (DES) is problematic as it is a 56-bit key encryption method. This is short for the use of a portal gateway platform. Thus, an improved version was developed for the use in payment gateways termed as triple DES. It uses a 168 bits key encryption bits. This is acceptable to be used in the payment gateway implementation (Nwogugu 2016). Another encryption method known as advanced encryption standard has also been proposed, but the calculation is slow. Thus, the best-suited encryption standard is triple DES for the gateway implementation. Applicable Areas: The information of the clients and the banks should be encrypted wherever applicable. Any type of email conversation or messages should be encrypted so prevent data theft (Pollari 2016). As all of the transaction and the application will be using wireless network the transfer packets and the network should be protected to prevent eavesdropping on the network packets. Encryption Keys: The encryption keys should be shared with a limited number of people of the organization. The keys should also be stored at secured places. Key Management process: The keys generated should be strong enough to be able to do all types of encryptions securely. Keys should be shared using secured channels of communication. Periodic changing of the keys help to secure the encryption format better. Once a new key is generated, the old key should be destroyed (Neyer 2014). The best way to store the keys is to split the key up into two or three parts and share the parts among two or three people. This would help in securing the key. Any activity, which is being done using the key, should be logged into a file for future checking. If at any point the key is compromised then the key has to be changed immediately. Key management procedure is completely automated. Thus producing a better-secured form of encryption. Public Key Infrastructure (PKI) to Support New Payment Platform (NPP) In 2005, the developers of New Payment Platform signed a contract with SWIFT to help the organization with designing, building and operating the platform for the organization. SWIFT in one of their official reports regarding their working in the New Payment Platform has stated that they will be implementing the public key infrastructure (PKI) in the messaging channel that will be used in the system (Bott and Milkau 2016). All users of the portal will be able to use the facility of PKI to have full authenticated messaging between the user and the client. SWIFT has stated that they have the use of advanced design, which will promote fast transaction methods and keep the time used low with the help of the advanced PKI system. The PKI system will have powerful decentralizing validation processing and preprocessing benefits for the details being exchanged. Conclusion From the above report it can be concluded that the New Payment Platform will be an innovation for the Australian nation. The users and the bank clients will be able to do their transaction in a better way than before. The implementation of the encryption procedure will be helpful for the users to have safe transactions for their business and the availability of the portal on a 24/7/365 days make it more intriguing to be used by the organizations. The option to add memo with the transaction amount will help them to follow the transaction trail as they used to do with the checking mechanism with the banks. The option of transferring large amount of money also helps large companies to do their transactions easily and in less amount of time. Key Recommendations The recommendation for the organization crating such a good portal for organizations and banks to use can only be summarized to say that, they should put security as their top priority. Using the applications and the payment portal by the organizations and the clients should be made secured with the help of encryption of the data. The most important aspect that any user will search for in any organization that will be dealing with their money is security. Using better encryption standard in the messaging and the transaction as if the above discussed triple data encryption standard mechanism References Bott, J. and Milkau, U., 2016. Towards a framework for the evaluation and design of distributed ledger technologies in banking and payments. Journal of Payments Strategy Systems, 10(2), pp.153-171. Chaaya, M. and Anderson, P., 2017. Regulatory reform agenda: What does it mean for the banks?. Governance Directions, 69(4), p.228. Guo, Z., Kauffman, R.J., Lin, M. and Ma, D., 2015. Near real-time retail payment and settlement systems mechanism design. Hayashi, F., 2015. Faster payments in the United States: how can private sector systems achieve public policy goals?. Hing, A., Kelly, G. and Olivan, D., 2017. The Cash Market. The Sensitivity of Personal Income to GDP Growth 1 Factors Affecting an Individuals Future Labour Market Status 11 Measures of Inflation Expectations in Australia 23 The Cash Market 33 The Future of Cash 43, 4, p.33. Lindsay, S., 2015. ISO 20022 and real-time domestic payments. Journal of Payments Strategy Systems, 9(1), pp.22-29. Neyer, G., 2014. Lessons learned from 24/7 payments operations. Journal of Payments Strategy Systems, 8(2), pp.129-146. Nwogugu, M.C., 2016. Corporate Governance, Financial Stability and Evolving Insurtech: The Case of Insurance Australia Group (2011-2016). Pollari, I., 2016. THE RISE OF FINTECH: opportunities and challenges. JASSA, (3), p.15. Tellez, E., 2017. The Ongoing Decline of the Cheque System. Houses and Apartments in Australia 1 Estimating the NAIRU and the Unemployment Gap 13 Australian Capital Flows 23 Banking Fees in Australia 35 How Have Australian Banks Responded to Tighter Capital, p.57. Tompkins, M. and Olivares, A., 2016. Clearing and Settlement Systems from Around the World: A Qualitative Analysis. Bank of Canada= Banque du Canada. Zhiling, G.U.O., KAUFFMAN, R.J., Mei, L.I.N. and Dan, M.A., 2015. Near Real-Time Retail Payment and Settlement Systems Mechanism Design.

Ethan Frome and Summer free essay sample

A presentation of the concept of love, power and male supremacy in Edith Whartons novels Ethan Frome and Summer. A comparison of these two novels and how they deal with the topics of emotions. They both depict individuals who are inarticulate and inefficient as far as the expressions of love, sorrow or misery are concerned. The story lines of the novels are briefly presented their characters are also compared for their attitudes towards male superiority in the context of each plot. In her long career, which stretched over forty years and included the publication of more than forty books, Edith Wharton (1862-1937) portrayed a fascinating segment of the American experience. During the span of her literary career as an author, she conceived stories of exceptional originality and depth. Especially well versed in illustrating tales about romantic irony and how cruel little twists of fate dramatically effect circumstances of this nature. We will write a custom essay sample on Ethan Frome and Summer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Two of her novels, Ethan Frome and the less fictitious Summer, both have a prominent overshadow of these ingredients in them.