Marketing Assignment Example | Topics and Well Written Essays - 500 words - 4

Marketing - Assignment Example A steward is usually concerned with the three disciplines of mapping, building and aligning a channel value system. Channel value system can be improved and converted from an assembly of certain elements to a highly integrated and efficient system with a deliberate strategy. Mapping is all about coming up with a strategy on how the goods or products will reach the consumer from the producer. It means detailing ones go to market world. It involves coming up with an overview of the system and what drives it. Understanding customer needs and their demand is also important in mapping for channel stewards. It also involves coming up with diagrams showing flow of products and services through the channel value chain, Gauging outside forces shaping the market, Catalog channel member division and cost of labor and calculating a case for channel stewardship investing. Building involves assembling a new and improved overall system and putting it into aligned practice. This basically means creating the stewardship plan. It also deals with targeting value chain value properties of key customer segments, Identifying levels of operation up and down the chain based on perspectives shared with stewardship groups by respected people from each channel partner and prioritizing and demarcating roles and investments is the final step in the building task. Aligning is all about harmonizing the channel value chain. It includes; Engendering the 3 T’s truth, transparency and trust, resolving channel discrepancies and reconciling differences between competing channels, and sustain senior executive engagement from all players. Internet shopping has brought a lot of changes in the marketing sector since almost all goods and services nowadays are being marketed and transacted online wise. Incorporating the internet into a channel strategy and overcoming common obstacles that prevent transformation has been