Marketing strategy Essay Example | Topics and Well Written Essays - 3500 words

Marketing strategy - Essay Example It is anticipated that for such status symbol goods the quantity demanded always increases with increase in their price levels. Thus, those nations who are rich in income can serve better markets for this classy merchandise. The report analyzes the market and business operations of Mercedes and recommends further ways in which it can improve in future. Table of Contents Marketing Strategy 1 Abstract 2 International business helps to coherent capital flows, technical skills and even service opportunities across the globe. Worldwide business is decisive in the globe of money-making contacts. This is the age of globalization and liberalization when almost all the companies of the world are going universal. Luxury car is a status symbol product in character. The probable consumers of these cars behave in almost a perfectly inelastic pattern with reverence to changes in prices. Thus, these goods do not pursue the general theories of demand and supply laws in economics (Sultan, 2011). It i s anticipated that for such status symbol goods the quantity demanded always increases with increase in their price levels. Thus, those nations who are rich in income can serve better markets for this classy merchandise. The report analyzes the market and business operations of Mercedes and recommends further ways in which it can improve in future. ... This is the era of liberalization and globalization when almost all the companies and firms of the world are going universal (LOC, 2007). Industrialized firms, companies involving music, arts and even the service firms like insurance companies and banks are all expanding their branches across the world outside their domestic terrain. International commerce helps to coherent technological skills, capital flows and even employment opportunities across the globe. The consumer’s are now familiar to variable choices of different goods and services. The market for goods and services has enlarged in every country with open trading, giving its consumers a wide variety of products. International trade also facilitates mobility of the workers in the labour market (Rutgers, 2001). The activity moves to a global level when there is reallocation of productive resources and facilitates preferential choices in business. To suffice the objectives of firms, organizations and people, business h ouses are getting involved into cross border dealings. Worldwide businesses have diverse branches like administration contracts, foreign trade, and franchising, licensing along with involvement in foreign institutional speculations. In the past 30 years the quantum of global trade has expanded in Billions. Global links have helped largely by improving the livelihood standards and augmenting technology for business. The business and trade guidelines are now integrated together between countries. It is estimated in 2013 that the business of high end cars contribute the greatest share of income generated in the luxury industry (PRLOG, 2013). The segment of high end cars has gone through